Lidiya Ponomareva

Lidiya Ponomareva: Manifestor of Sustainable Desire

She does not just make clothes—she devises revolutions.

Conceived in the chaotic womb of fast fashion’s wasteful persistence, Lidiya Ponomareva, is a wildfire. A sustainable fashion designer, with the heart of a punk poet, and uses clothes as the medium for her compositions. Her studio? A shrine of formerly unused cloth that serves as slow fashion— not a trend, but a blood oath.

"I don’t make pretty. I make alive."

"It's still beautiful work. It's scars into silk. It all says the same thing: "wear me to wear the future."

... but Ponomareva is not only a designer—she is a philosopher in fishnets. Her life? A manifesto.

• Gluttonous morning: black coffee, Nietzsche, and ripping up a Zara dress to build anew—to make it something wild.
• Evening guilty pleasure: smoking clove cigarettes on her rooftop, while she thinks of ways to make sustainability sexy (spoiler alert: she does).
• Guilty Pleasure #2: vintage Playboys- "for the typography, darling."

She is the cool girl, who would rather start a trend than follow one. The cool girl that wears last season's' "mistakes" like they are trophies. Her Instagram is a mood board for the disillusioned dreamers—those, like her, who want style with a spine.

"Fashion is the last frontier of anarchy. Dress like you give a damn."

🔥 Follow her. Or don’t. She has already moved on. 🔥